
Tony Charles
SS1000 Founder



Guiding You Toward a Stronger, Healthier Future
As a Life Coach and Personal Trainer in my late fifties, my mission is to help you build a vision for your future—and support you in becoming the person who confidently lives that vision.
Expertise You Can Trust
With decades in the industry, I bring elite-level qualifications and real-world experience to every session:
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Level 3 Personal Trainer (YMCA & NASM) – Strength, mobility & functional fitness
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Senior Fitness & Corrective Exercise Specialist (NASM) – Injury prevention & movement optimisation
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Nutrition Coach (NASM & NSA Certified) – Science-backed nutritional guidance for longevity
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Behaviour Change Specialist (NASM) – Mindset coaching for long-term success
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Stress & Time Management (NVQ) – Practical strategies for balancing life & wellness
Recognised Achievements & Industry Leadership
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Coca-Cola Awarded Junior Gymnast
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BAWLA Bronze, Silver & Gold Certifications
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BAWLA Gold Medal Finalist – 1994 SW England Games
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Reading Social Entrepreneur of the Year (2007 & 2008)
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Founder of Get Fit Reading (2012) & Shape Shifter Fitness (2018)
Training Designed for Over-50s
Aging doesn’t mean slowing down—it means training smarter. My approach blends:
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Bodyweight Training & Animal Flow – Boost mobility, strength & coordination
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Senior-Specific Fitness – Low-impact workouts tailored to aging bodies
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Functional Movement & Injury Prevention – Improve balance, posture & joint health
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Personalised Wellness Plans – Structured programs for long-term success
Let’s Get Started
Looking for an expert coach who will keep you motivated and accountable? Let’s build a plan that works for you.
📩 Book a consultation today and take the first step toward a stronger, healthier you!
Before

After
READY
STEADY
What are you waiting for? Get your fitness regime off to a positive start with 1-2-1, group or location-based fitness training and reach the success you’ve always wanted!